Can You Sell Handmade Items on Facebook Marketplace?

The Ultimate Guide for Creators, Crafters & Side Hustlers

So, you’ve got a knack for making things — maybe it’s hand-poured candles, knitted baby booties, or resin jewelry that sparkles like it came from a fantasy world. You love creating, and now you’re thinking, “Hey… could I actually sell this stuff?”

The short answer? Yes. You can totally sell handmade items on Facebook Marketplace.

The long answer? Let’s talk strategy, visibility, and how to actually make it work.

In this article, we’ll cover:

What handmade items you can sell
Facebook’s policies you need to follow
How to create listings that grab attention
Tips to boost visibility
And some juicy tricks to turn browsers into buyers

Let’s dive in!

First: Is It Even Allowed?

Let’s clear that up right away.

Yes, Facebook Marketplace allows handmade items as long as you follow their Commerce Policies.

What you can sell:

✅ Handmade jewelry

✅ Art & crafts

✅ Home décor

✅ Skincare (with clear labeling)

✅ Clothing & accessories

✅ Custom gifts

✅ Woodwork

✅ Crochet, knitting, embroidery, etc.

What you can’t sell:

❌ Weapons, alcohol, or anything dangerous

❌ Items that promote hate, violence, or illegal activities

❌ Prescription products, including anything “medicated”

❌ Anything that violates intellectual property (don’t sell knockoff designer stuff!)

As long as your handmade item is safe, original, and clearly described, Facebook’s cool with it.

Why Sell Handmade Items on Facebook Marketplace?

Now, you might be wondering: “Why Facebook Marketplace and not Etsy or a website?”

Here’s the thing — Marketplace has some serious perks:

Free listings (no commissions, no hidden fees)
Tons of local visibility
Quick setup — no store needed
Direct contact with buyers
Perfect for side hustlers and first-time sellers

It’s super casual. You don’t need branding, logos, or a fancy shop. If you’re just starting or testing a new product, Marketplace is a great launchpad.

What Handmade Items Sell Well?

Some items just fly off the shelves — especially when they’re unique, useful, or giftable.

Here’s a quick list of top-performing handmade items on Facebook Marketplace:

🎁 Giftable Crafts

Personalized mugs or tumblers
Customized photo frames
Monogrammed towels or robes
Resin keychains with initials
Handmade greeting cards

🏠 Home & Decor

Soy candles in cute jars
Macramé wall hangings
Painted wood signs (quotes & names)
Holiday wreaths
Clay planters or vases

👗 Fashion & Accessories

Crochet tops and beanies
Handmade bags or purses
Jewelry (bracelets, earrings, anklets)
T-shirt designs (vinyl or hand-painted)

🧴 Natural Products

Bath bombs
Sugar scrubs
Lip balms
Herbal sachets

👶 Baby & Kids

Personalized baby blankets
Hand-knit booties
Wooden teethers
Nursery décor

Basically, if it’s creative, cute, or custom — and priced right — someone’s going to want it.

How to Create a Killer Handmade Listing That Gets Clicks

Alright, let’s get into the good stuff. If you want to sell, you’ve got to stand out. Marketplace is fast-paced — your listing has to make people stop scrolling.

Here’s your recipe for a listing that actually sells:

1. Use a Strong, Clear Title

Skip the fluff and use searchable words. People aren’t typing “adorable custom piece” — they’re typing “handmade baby blanket” or “resin jewelry set.”

✅ “Personalized Name Bracelet – Handmade Gift for Her”

✅ “Coconut Soy Candle – Lavender Scent – 8oz Mason Jar”

❌ “Beautiful Craft I Made Myself”

Be specific and practical.

2. Take Scroll-Stopping Photos

Your photos are your first impression. Don’t just toss your item on your kitchen table and snap a blurry shot. Put some love into it.

Tips:

Use natural light (sunlight makes everything look better)
Use neutral backgrounds (white, wood, or fabric backdrops work great)
Show multiple angles
Include close-ups of details
Add a hand in the frame to show scale

Bonus: Lifestyle shots (like your candle on a cozy shelf or your bag worn with an outfit) help buyers imagine owning it.

3. Write a Friendly, Informative Description

Here’s where your personality shines. Keep it clear, honest, and warm. Tell people:

What it is
What it’s made of
How it’s made (if relevant)
Size, weight, or variations
Why it's special
How they can customize it
When they can get it

Example:

“Hand-poured coconut soy candle with a wooden wick. Scent: Vanilla Latte. Comes in an 8oz amber jar with a rustic lid. Burn time: approx. 40 hours. I make each candle in small batches, so no two are exactly the same!”

Simple, right? But packed with value.

4. Use Keywords Naturally

Facebook Marketplace is basically a search engine. Help buyers find your listing by using keywords people actually search.

Drop them in the:

Title
Description
Tags (if available)

Examples:

“handmade jewelry”
“resin keychain gift”
“crochet baby hat newborn”
“custom home décor”

Just don’t go overboard. Keep it natural — no keyword stuffing.

Should You Sell Handmade Items Locally or Offer Shipping?

Great question.

Facebook Marketplace gives you two main ways to sell:

🚗 Local Pickup or Delivery

Best if:

You want to avoid shipping
You prefer cash payments
You sell heavier or fragile items (like candles, jars, wood signs)

You can meet buyers in public or offer porch pickups. Simple and easy.

📦 Shipping Across the Country

Best if:

Your items are lightweight and easy to ship
You want a bigger audience
You’re used to mailing products

Facebook now lets sellers offer shipping for some categories — which opens your shop up to the whole country.

Just make sure:

You calculate shipping costs correctly
You pack items securely
You deliver on time (buyers can leave reviews!)

Pro tip: If you're doing shipping, create a Shop page on Facebook to look more official.

What About Payments?

For local sales, cash or transfer is common. Just agree on it before the meetup.

If you’re offering shipping, Facebook Marketplace has payout features (in some regions) — but many sellers use:

PayPal
CashApp
Venmo
Bank transfer (if both parties are local)

Be upfront about your payment terms in your listing. Avoid shady buyers who want to "pay extra" or send weird codes.

How to Build Repeat Buyers and Get More Sales

Want to turn one candle sale into a bunch of loyal fans? Here’s how:

🌟 Offer Custom Options

Let people add names, initials, or choose colors. Personalization makes your product unique.

🎁 Run Bundle Deals

“Buy 3 scrubs, get 1 free!” or “Bundle any 2 bracelets for ₦9,000” encourages bigger purchases.

❤️ Follow Up

Send a quick message like:

“Thanks for buying! I hope you love it. Let me know if you want to see new styles when I post next week 😊.”

💬 Ask for Reviews

Happy buyers will rave — but only if you ask.

“If you loved your candle, feel free to leave a quick comment or photo review on my listing — it helps a lot!”

📢 Create a Page or Group

Eventually, build a Facebook Page or Group where you can:

Post new items
Share behind-the-scenes content
Take pre-orders
Offer exclusive deals

Think of it as your little handmade community.

Avoid These Common Mistakes

Let’s keep it real — even talented creators sometimes mess up on Marketplace. Here’s what to avoid:

❌ No description or price – Always be clear.

❌ Bad photos – Blurry images = no sales.

❌ Unclear pickup instructions – Be specific about location and time.

❌ No-show buyers – Always confirm before meeting.

❌ Slow replies – Respond fast or lose the sale.